Case Study 1: Modernizing Enterprise Email Production Through Scalable Design Systems
Makita USA’s email production process relied on outdated workflows, fragmented file management, and non-responsive email builds that created inefficiencies across marketing and development teams.
I led the migration from Adobe XD to Figma and implemented scalable email design workflows using Emailify, improving collaboration, responsiveness, consistency, and deployment speed across high-volume marketing campaigns.
The Problem
The previous workflow lacked scalable systems and documentation. Email production involved manual developer intervention, inconsistent responsiveness, fragmented approvals, and inefficient version control across teams.
As campaign demands increased, the process became difficult to scale while maintaining quality and speed.
Research & Evaluation
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence.
System Design
I developed modular email templates, reusable components, and production standards that streamlined campaign creation while improving consistency across marketing communications.
The system accounted for responsive behavior, accessibility considerations, asset management, and production constraints across email clients.
Collaboration + Operations
The migration required coordination across marketing, developers, and stakeholders while establishing new production standards and documentation.
I introduced workflows that improved visibility, simplified approvals, reduced redundant work, and enabled more efficient collaboration across teams.
Results
The new workflow significantly improved production efficiency and scalability.
OUTCOMES INCLUDED:
• Reduced developer dependency for email production
• Improved responsiveness across campaigns
• Standardized production workflows
• Faster campaign turnaround times
• Improved consistency across assets
• Saved 20+ developer hours per week through streamlined Emailify integration workflowsg as the destination, and where every moment is an opportunity to make your mark on the canvas of existence.
Arlene Tan 