Areas of Focus
Scalable Design Systems
Building scalable workflows, templates, and design systems that improve collaboration and consistency across teams.
Lifecycle Campaign Design
Designing responsive email campaigns and customer journeys with strong brand alignment, accessibility, and production accuracy.
Production & Execution
Managing high-volume creative production across digital, print, packaging, and vendor-ready deliverables.
Cross-Channel Brand Systems
Adapting campaigns across channels while maintaining cohesive visual systems and brand consistency.
Cross-Functional CollabS
Partnering with marketing, developers, stakeholders, and production teams to streamline execution from concept to launch.
Workflow Optimization
Designing scalable workflows that reduce bottlenecks, improve handoffs, and accelerate campaign execution.
Case Studies
001
Led Makita USA’s migration from Adobe XD to Figma, building scalable email workflows that improved collaboration, responsiveness, and production efficiency.
002
Designed scalable lifecycle email campaigns supporting product launches, promotions, and customer engagement across high-volume marketing initiatives.
003
Built scalable cross-channel campaign systems across digital, presentation, and event environments with a focus on brand consistency and adaptability.
Yes, I Make Pretty Pictures Too
A quick-hit gallery of visual work: campaign graphics, layout explorations, packaging, digital assets, and other design pieces that show craft, taste, polish, and range. Strategy matters—but yes, the work still has to look good.
Arlene Tan 